How to use Digital Communication to boost your business.
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Digital communication in business environments

Corporate social mediaClick to read  

Social media use, particularly on mobile phone applications, continues to expand regardless of age, gender or ethnicity.

Corporate social networks have brought many benefits to SMEs and are a new focus of interest for technology companies.


Advantages offered by social networks to entrepreneurs and SMEs Click to read  

• Better internal and external communication.
Besides e-mail, social networks, WhatsApp and many other technological communication tools, are very important instruments for a company.
• Simplifies management.

ICT and Corporate Social Networks enable significant time savings in the completion of tasks and simplify many processes. Actions such as planning, management, organization or business monitoring and control are much faster and more effective when the right tools are used.

• Satisfied customers

Management tools provide us with better information about customers, their buying practices, their preferences, their needs and desires, and allow us to design strategies focused on customer satisfaction.

• Expansion

ICTs and social networks are instruments that cross all technological, physical and spatial barriers to benefit the expansion and development of a company, especially in the initial stages.

Better brand image for the company.

ICT tools and corporate social networks project a modern and innovative image of a company, which contributes to making it more efficient and competitive.

Main tools - Facebook for BusinessClick to read  

• Facebook for business:

A Facebook business page is a free web page that entrepreneurs can build on Facebook to increase their online presence.


How to create a business Facebook page

The first step is to make sure you're setting up the right type of account. You have to create a Facebook page (pages are public profiles that let businesses and public figures connect with friends or followers and, not a Facebook profile (a profile is a personal Facebook account that's designed to share personal information)

To create a Facebook business page, you must have a personal profile and follow Facebook's on-screen instructions.


Business name and description:

Name your Page as your business or another name that people search for to find your business.

Profile photo and cover photo.

Choose photos that represent your business well. You can use your logo as a profile photo. For the cover photo, choose an image of your shop, products or website.

                                             Use the About section to tell people what your business does.


It´s important to choose the right dimensions for your Facebook Page´s picture and cover photo.
Your Page's profile picture    
• Displays at 170x170 pixels on your Page on computers, 128x128 pixels on smartphones and 36x36 pixels on most feature phones.

Your Page's cover photo

• Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
• Must be at least 400 pixels wide and 150 pixels tall.
• Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes

For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.


The action you want people to take

At the top of your Page, you can add a call to action that directs your Page visitors to do something, such as visit your website or phone your shop. It just takes a few clicks.



Fill in the appropriate page sections:

• Home:  This is also the first page users see when they visit your page.
• About:  This should be filled out with your address, business details, contact information, hours and website URL. 
• Community: The Community page is where posts, photos and videos from customers show up.
• Events: You can create event pages and promote upcoming events in this section. Once you create an event on Facebook, you can invite people and share specific information about it all in one place.
• Info and Ads: This section is designed to add transparency to your page. It shows your followers any Facebook ads you're currently running.
• Offers: You can post discounts or deals from this section.
• Posts: This section shows all of your posts, including timeline photos and updates.
• Reviews: Customers can write a review and indicate if they would recommend your business. 
• Services: You can showcase your services on this page. You can also add information about your speciality, including a photo, a description and pricing.
• Photos: The Photos tab features the images you've posted on your timeline.
• Shop: You can add your inventory on this page, and users can buy your products directly from Facebook. Sales are sent to your bank account.
Main tools - Instagram for BusinessClick to read  

• Instagram for business:

Instagram is one of the most popular social media platforms, with nearly 112.5 million users in 2020. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

How to create an Instagram business profile

• Download the Instagram app for iOS, Android or Windows.
• Click Sign up
• Enter your email address. It's better to use your business email.
You can also log in with Facebook for business.
• Choose a username and password.

Now you have a "personal" Instagram account that can be converted to a business profile.


How to convert a personal Instagram profile to a business profile:



How to use Instagram for business:

• Add high-quality photos. Take time to take and edit photos.

• You can find free editors and filters apps:

VSCO: Photo & Video Editor     Adobe Lightroom: Photo Editor
  Photoshop Express Photo Editor    
A Color Story     Snapseed


• Create Instagram Stories. On Instagram Stories, you can post videos, photos, text, and music. You can also add stickers such as your location, user tags and hashtags.


• Stream live videos. You can give customers a live look behind the scenes at aspects of your business, show products or answer live questions through comments.

• Engage with your followers. Double-tap the image or tap the heart button below the post to express your liking of a photo. Comment on photos and mention them using the @ symbol to tag other users.

• Use hashtags # to help users find content on Instagram. It's a good idea to look at other brands in your industry for examples of what hashtags to use.

Main Tools - LinkedIn for BusinessClick to read  

• LinkedIn for business:

LinkedIn is the most popular social networking site when it comes to online business networking.

LinkedIn for business can help your business find and recruit top talent.

You can create and share posts that are relevant to your followers.

You can create showcase pages to promote your products and brands.

How to create a business page in 3 steps

First step. Select your business type.


Second step. Add company details.


Third step. Add a logo.

Your logo should be 300 x 300 pixels and can be a JPG or PNG file.


Tips for using your LinkedIn page:

Get followers

Publish videos and photos.

Publish relevant content.

Create LinkedIn Showcase Pages
Main Tools - WhatsApp for businessClick to read  

• WhatsApp for business:

The WhatsApp Business app was built with the small business owner in mind. With the free-to-download app, businesses can interact with customers easily by using tools to automate and quickly respond to messages.

Get started with the WhatsApp Business app

Get started by downloading the WhatsApp Business app and following the prompts to register your phone number.



1. Log in to Business Manager and click Business settings in the top right.
2. Below Accounts, click WhatsApp accounts and click Add.
3. On the Create WhatsApp account screen, enter a name for your business below Account name.
4. In the Messaging for box, there are two options:
   Option 1: Select Your account to create a business account for yourself.

   Option 2: Select Client's account to create an account on behalf of a business. Enter its  Business Manager ID, which you can find in its Business Manager settings.


5. Below Time zone, select the time zone where your business is located.


6. Under Local currency, select the local currency of your business.

7. The currency you enter must match with the currency in which you plan to pay your invoices.


8. Below Payment method, select a method of payment for your ads. If you don't have a current line of credit for payment, you can set one up.


9. Below PO number, enter the purchase order (PO) number that will appear on your invoices.


10. Below People, search for people you want to add to the account or choose them from the list.


11. Select the role you'd like to assign to each person.

Admin access allows people to make any changes to the account.

Standard access allows people to manage phone numbers, edit message templates and see metrics.



Create a business profile.

To set up your WhatsApp business profile, add a photo representing your business, your business name, phone number, email address, website and a brief description.


Start messaging.

Use WhatsApp Business to do all the things that you're used to using WhatsApp for – from messaging and sending photos to making voice and video calls.

Scale your responses with custom messaging tools.

Create a greeting message to automatically introduce customers to your business, set an away message when you're unable to answer or save time with quick replies to re-use answers to frequently asked questions.


Quick Replies

Quick replies lets you save and reuse messages you frequently send, so you can speedily answer common questions.



You can organize your contacts or chats with labels, so you can easily find them again.



Automated Messages

You can create a greeting message to introduce your customers to your business. You also can set an away message when you are unable to answer so your customers know when to expect a response.


Test Yourself!


In the module, we will learn about the advantages of corporate social networks for entrepreneurs. We will also learn how to take the first steps with the main social networks in their corporate version.


Digital communication, social media, Facebook for business, Instagram for business, LinkedIn for business, WhatsApp for business


• Learn the basics of corporate social networking.
• Know the most popular corporate social networks configuration and operation.

Practical Tips
  • Show off your personality
  • Select your social media platforms wisely.
  • Create a social media calendar
  • Focus on the quality over quantity
  • Use scheduling and automation to free up more time for engagement



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