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Digital Entrepreneurship for Adult Learners

The DEAL Project aims to produce an Open Education Resource to facilitate Digital Entrepreneurship among Target Users.

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Our aims


Using a common methodology the Dynamics and Trends of the Silver Economy and Active Ageing will be mapped to produce a comparative Country Map. This will ensure the currency, relevance and practicality of the entrepreneurship Education and Training programme, thereby responding to the real life needs of the Target Users.

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The Training and Resource Toolkit, the core of the project. The Toolkit embeds the Training Programme content together with accompanying resources such as operational examples and case studies, guidelines, best practices, multiple choice questions and glossary.

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Operation Manual

Operational Manual and Position Paper.

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DEAL project

  • Context/background

    DEAL combines 3 key EU priorities – Digitalisation, Entrepreneurship and Active Ageing. The backdrop is the deficiency in entrepreneurial skills identified by the EU Commission (44% of EU citizens lack basic digital skills), the associated unemployment statistics (42% of the cohort) and the opportunities presented by digitalisation especially in the area of self-employment. In addition the Covid pandemic has accelerated the trend towards eCommerce. DEAL supports in particular vulnerable target groups such as low income, isolated rural residents and marginalised women. With people living longer and healthier, older age groups are a special focus. External forces will continue inexorably to drive change – rapidly changing technologies, globalisation, climate change and urbanisation. Their effects are already impacting heavily on business models and to promote social inclusion it is important that EU citizens, especially those at risk of marginalisation, are enabled and empowered to meet these challenges.

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Take a look at our latest news

  • 2021-05-04

Prof. Maura McAdam is Dublin City University Director of Entrepreneurship.

Prof. Maura McAdam is Dublin City University Director of Entrepreneurship. She is at the cutting edge  of Ireland’s entrepreneurship research and raises issues of relevance to the DEAL project. The DEAL architecture rests on four pillars – Knowledge, Attitude, Skills, Habit – KASH. In Ireland the first port of call for aspiring entrepreneurs is usually the network of Local Enterprise Offices (LEOs) which provide a wraparound service that can point them in the right dire...

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  • 2021-02-08

Supporting Adult Learners through Digital Entrepreneurship: the DEAL website is available online

For Adult People, the modern digital era can represent an entrepreneurial opportunity and not only a threat: the DEAL project aims to trigger and unlock this potential providing strong, reliable, evidence-based and practical digital entrepreneurship and business management knowledge/tools to empower self-employability and entrepreneurship for low-skilled adults. The DEAL Website is now online at providing specific info on project aims, activities and results. The p...

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  • 2020-12-17

Website Opening

Deal's Consortium is proud to announce that our Deal's website is now available to the public and it will host all projects results and deliverables through the user-friendly and dedicated OER platform front end. Stay tuned

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  • 2020-11-09

Digital Entrepreneurship for Adult Learners: The consortium joined the online Kick-Off Meeting of DEAL

On November 9th 2020, the consortium joined the online Kick-Off Meeting of DEAL, a Project co-funded by the Erasmus Plus Programme of the European Commission, which brings together seven organisations from five European countries (Belgium, Iceland, Ireland, Italy and Spain). The KOM, originally planned in Brussels, Belgium, was held in online mode due to COVID-19 restrictions. DEAL stems from a few trends: according to official reports of the EU Commission, more than 40% of Europeans lack basic ...

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  • 2020-07-09

Digital Entrepreneurship for Adult Learners: the DEAL proposal has been approved!

On July the 9th, the Irish Erasmus+ National Agency communicated the approval of the DEAL – Digital Entrepreneurship for Adult Learners proposal, under the KA2 Cooperation for innovation and the exchange of good practices – Strategic Partnerships for AE. DEAL stems from a few trends: according to official reports of the EU Commission, more than 40% of Europeans lack basic digital skills and almost half of them are unemployed and at risk of severe socio-economic marginalisation. ...

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