Conducting Your Online Enterprise in the Digital World
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Introduction to Netiquette

NetiquetteClick to read  

 Netiquette refers to being courteous and polite when communicating with others online. It is short for ‘Internet Etiquette’

It applies to all forms of online communication:


 Social Media (private and public)

 Video calls – Zoom, Skype


Netiquette rules



Practical Application of NetiquetteClick to read  

 Language: Avoid strong language, excessive use of capitals and !! Never use expletives

 Think before posting: You are the ambassador of your enterprise – do not post anything online that could harm your reputation.

 Never post/respond to a post when angry.

 Less is more: Your posts need to be clear and concise – if you want people to read your message, keep it short and direct.

 Never reveal confidential information about your enterprise online




Urban Outfitters

 Following Hurricane Sandy in the US, clothing store Urban Outfitters were strongly criticized for the following tweet:

 Although they deleted the tweet and apologized, their share prices dropped considerably.

 They managed to rebuild their reputation but smaller enterprises may not be able to recover

 Why is it important to be ethical and responsible while using technology and online tools?

 When people are online, they sometimes feel invisible – they may do/say things they would never do/say in public…

Have you experience of this in your enterprise?




Digital Ethics

Digital Ethics – How to manage your online activity ethically and professionallyClick to read  

Digital citizen or Digital leader?

◆ Sharing ideas/resources with colleagues
◆ Having a positive digital footprint
◆ Treating people the way I would like to be treated
◆ Reporting inappropriate behaviour
◆ Giving credit for an idea/image that I use online
◆ Learning from resources and sharing that learning
◆ Enabling/empowering others to have a voice
◆ Using technology to promote important causes
◆ Being an active, positive influence in the digital community
◆ Address inequality in society



What to do as a Digital Leader (and not do!)

◆ DO…
◆ Post information with a purpose
◆ Use the correct tools
◆ Be timely and relevant
◆ Stay active, engaged
◆ Update your skills – evolve and stay relevant
◆ DO NOT….
◆ Post for the sake of it
◆ Use generic material
◆ Respond negatively to comments (even the nasty ones!)
◆ Share too much
◆ Overpost



Creating e-habits

◆ Listen to your online customers and followers  and understand their needs
◆ Be proactive – make sure your social media is always up to date
◆ Stay focused – use your calendar to block out time to keep up to date with your digital activity
◆ Be disciplined – how much productive time are you spending online
◆ Use the correct tools e.g. use Hootsuite to schedule posts to your channels on a regular basis


practical examplesClick to read  

Test Yourself!


In this module, we will explore the concept of Netiquette and examine how we might become more engaged digital citizens. We will also explore the creation of e-habits and analyse case studies.


Netiquette, Digital Citizenship, Digital Communication, Digital Ethics


◆ Understanding ‘Netiquette’
◆ How to successfully engage online
◆ Create e-Habits
◆ Become a Digital Citizen

Practical Tips
  • Use the correct digital tools for your Enterprise – Facebook may be more suitable than Twitter
  • Post with purpose – be clear and concise
  • Never plagiarise – acknowledge any material designed by others
  • Plan your strategy – use your calendar and free tools like Hootsuite
  • Netiquette means being professional, polite and ethical
  • Stay focused – track your online engagement – are you being productive?

Useful Links



EQUAL Ireland Education and Related Services
Husavik Academic Center