Online Content Creation - How to create your online presence
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Online content creation. Taking your business online.

Creating quality contentClick to read  

Quality content makes the difference between success and failure in your content marketing strategy. It’s what online entrepreneurs and marketing professionals look for.

But, What is quality content?

When it comes to websites and blogs, quality content is what will help your site or your blog to get a good SEO positioning.


Tips to Create High-Quality Content on social media and websites/blogs:

• Define your marketing aims: You should know who you are writing for and why and what you want.

• Use Proper Formatting for Readability: Your content must be easily read, by your customers and search engines. Remember, search engines will index and rank your site or blog. The way you format and design your content plays a major role in the outcome. Use small blocks of text, headings and subheadings, lists. People and search engines prefer that to long text paragraphs.

• Post original content: Even if you recycle the content, try to make it unique using your imagination. Most shareable content is always high-quality content.

• Don´t forget visual content: The visual content (images, videos, infographics), has a greater impact on the user. Visual material should complement your content, be aesthetically pleasing and original.

• Interact with your readers: Social media users want to interact with you, try not to deny anyone a reply, especially in cases of negative feedback. In many cases, a "Thank you for reading" is enough.


Website / blog / online storeClick to read  

Deal Farm is a fictitious business. We have created it to illustrate how a traditional business in the agricultural or livestock sector can transition to the internet and social networks. In this unit we will show you how to get started step by step, for free and without any IT knowledge.

There are many options for designing your website or blog. The choice depends mainly on your programming knowledge or the technical means at your disposal.

Below are some tools to create a blog, a website and an online shop.

All of them are free, accessible and require no programming knowledge.


WebsiteClick to read  


Wix is the World's largest website builder, with more than 100 million users. Its secret is a flexible and easy system for creating websites. The best feature is the number of designs available to use for free.

Wix offers three design options, all of which are simple and accessible.

• Open design
• Custom design based on questions about your business.
• Templates.

Below we will show the templates design option.


The Deal Farm website. Created in one hour without IT skills.

Choose the design you like and edit the website    
• All texts and menus can be
modified by simply clicking on them.
• You can intuitively upload your logo and
• The template includes all the
standard sections of the chosen activity.
• You can add new sections easily

You have a save option so that you do not lose track of where you are.

At any time you can check how your design is progressing with the Preview option.

When everything is ready you just have to click the publish button to publish your site.


Now you have a website!


BlogClick to read  


As they state on their homepage "Create a unique and beautiful blog. It's easy and free".No coding or programming knowledge is required, you just need imagination and enthusiasm.


  A blog is a perfect partner for your website or  social media profiles.
  You can select a template or design your blog yourself. It is simple and is done in a couple of steps.

You can easily customise the images, texts, add your logo, social networks, etc.

  You will be posting blogs in a few minutes.


Online StoreClick to read  


For your first online shop Wix is also an accessible and intuitive solution.

  Back to your farm, just click on My Store to have a fully configured online shop.
  Ready to enter product information, prices, payments, etc.
Social MediaClick to read  

We all have social networks, and we know how to create profiles and their basic configuration. Whether we want to be influencers or simple users or we intend to use our corporate social networks professionally, these are some of the best free options to manage social networks:

• Social media management and analytics: HootSuite.


The free version is a great starting point.

It will help you manage up to two social media accounts.


• Professional design for social networks: Canva.

This is the best known and most used tool to create designs for social networks in a very intuitive way.

It has a very easy-to-use interface and offers a wide variety of resources such as images, templates, typographies, stickers, etc.
Working with free templates you can create a professional Facebook or Instagram post in 3 easy steps.

1. Select a template related to the topic of your post.





2. Edit the content (images, colors, and text) by just clicking on the elements.

3. Publish the post


Social Media strategy

How to develop a media strategyClick to read  

Identify your goals. Don´t forget to set measurable goals.
Research and identify your target audience. Learn everything you can about them.
Learn about your competence strategy. Imitate what works.
Create a social media calendar
Be creative, as you know, you can use free and user friendly tools to improve your publications.


Choosing the best format.Click to read  

• Blog posts: These publications showcase your company's knowledge and expertise, which can help you increase your credibility and reputation. Blog posts are easy to produce and effective at boosting SEO.

• Social media posts: The fastest and straightforward way to reach out to your followers. Excellent content can go viral and attract new followers and customers.

• Video: Thanks to smartphones, shooting videos has never been easier. Facebook's algorithm prioritises them, and they can be a fun way to showcase your products.

• Infographics: Great for representing data in an easy-to-understand format. Infographics are a popular content format for sharing on social media.

• Images: Good images increase engagement and make your customers appreciate your brand. On the internet you can find free high-quality image banks.

• Comments and reviews: Opinions and reviews are valuable because people trust them. They can be useful for your business. You must be prepared to manage and accept criticism.

Choosing the best channels.Click to read  

• Blog posts: The best channel is your own blog. In this unit, you have learned how to create it easily and for free. To boost its effectiveness, you should publish reviews on your social networks and link them to each post.

• Social media posts: Facebook and Instagram will be your main partners. Tools like Canva will give a highly professional look to your publications.

• Videos: On Facebook and Instagram, you can easily post videos related to your products or services. Another free and very simple option is to create your YouTube channel.

• Infographics: Facebook and Linkedin are excellent options for infographics. Twitter is an alternative option.

• Images: The best options for posting images are Instagram and Pinterest, which you can combine with Facebook posts.

• Comments and reviews: Comments and reviews work well on Facebook and LinkedIn. Facebook even has star ratings integrated into company pages.

Test Yourself!


In the module, you will learn how to develop a website and a blog using templates. Then you´ll be able to add an online store.
You´ll also learn tips to initiate a social media strategy.


content creation, website, blog, online store, social media


Learning the basics to create a website.
Learning the basics to create a blog.
Learning the basics to implement an online store.
Knowing the first steps to develop a social media strategy.

Practical Tips
  • Create content with your audience in mind
  • Post original content
  • Interact with your readers
  • Don't be afraid to get started with your website. Use a template

Useful Links



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