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is something that you accept as true without proof or questioning.


“Attitudes” are motivators of performance. They include values, aspirations and priorities


relating to what you hear


a website that contains online personal reflections, comments, and often hyperlinks, videos, and photographs provided by the writer


website or web page run by an individual or group that is regularly updated and written in a conversational style


In the context of the EntreComp study, competence is understood as a set of knowledge, skills and attitudes

Computer hardware

is the collection of all the parts you can physically touch.


Any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.


The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.


a way of recording users’ browser activities

Corporate Social Media

The way organizations use social networking, social media, and other similar technologies to connect employees, business processes, and internal activities.

Crisis Management

Managing immediate and critical problems that are impacting your business

Critical thinking

is understanding the links between different ideas, to identify, judge and build arguments, to determine the importance and relevance of ideas and arguments, to identify errors and inconsistencies in reasoning and reflecting on your own assumptions, beliefs, and values.

Digital Citizen

One who has the knowledge and skills to effectively use digital technologies to communicate with others

Digital Ethics

managing online activity ethically and professionally

Digital Footprint

Your unique set of traceable digital activities

Digital Leadership

Using your enterprise’s digital assets strategically to achieve business goals

Digital Media

Digital media is any format or device used to convey content using digital signals

Digital Public Relations

Using digital technology to manage the reputation, awareness and brand of a Company

Digital communication

Electronic transmission of information that has been encoded digitally (as for storage and processing by computers)

Domain name

the address where internet users can access your website.


Diverse feedback can be helpful, listen for objection and use them to refine your idea.


a member of a type family such as ‘Bold’.

Fake news

is news or stories with false or misleading information to deliberately misinform or deceive


a way of attracting readers’ attention, so they keep on reading.


Information and Communication Technology: the use of computers and other electronic equipment and systems to collect, store, use, and send data electronically


Knowledge is the body of facts, principles, theories and practices that is related to a field of work or study. In the context of the European Qualifications Framework, knowledge is described as theoretical and/or factual (European Parliament and the Council, 2008).


a group of words (usually in blue) that allows you access a new location when you click or tap on it.

Media literacy

is the ability to identify, access, analyse, evaluate and create different types of media.

Media Strategy

a type of strategy that implements the use of a particular media to achieve advertising or marketing goals

Mentality that supports creativity

Everyone has the ability to be creative but your mentality towards your creative work should serve you, for example it is important not to be afraid to make mistakes.

Mind Maps

Mind Maps and Flow Charts can be used to Brainstorm to write down all thoughts related to an idea. Mind mapping is also a way to organize and work with information.

Microsoft Excel

is a helpful and powerful program for data analysis and documentation. It is a spreadsheet program, which contains a number of columns and rows, where each intersection of a column and a row is a “cell.” Each cell contains one point of data or one piece of information.

Microsoft Word or MS Word

(often called Word) is a graphical word processing program that users can type with. It is made by the computer company Microsoft. Its purpose is to allow users to type and save documents. Similar to other word processors, it has helpful tools to make documents.


A moodboard or inspiration board is a collection of visual material and sometimes descriptive words to guide you in your work and to communicate a style or concept.


being courteous and polite when communicating with others online. It is short for ‘Internet Etiquette’

Online Reputation Management (ORM)

Develop strategies to influence the public perception of your enterprise online

Online Store

a website or application by means of which goods or services are sold over the internet

Personal data

Any information relating to an identified or identifiable natural person (“data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Personal Data Breach

A breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, personal data transmitted, stored or otherwise processed.


Any information of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.


is to mislead audiences, promote a biased point of view.


Any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as: collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.


A natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Public Relations

Maintaining the professional public image of an enterprise


The marking of stored personal data with the aim of limiting their processing in the future.

Search Engine

computer software used to search data (such as text or a database) for specific information.


Skills are the ability to apply knowledge and use know-how to complete tasks and solve problems. In the context of the European Qualifications Framework, skills are described as cognitive (involving the use of logical, intuitive and creative thinking) or practical (involving manual dexterity and the use of methods, materials, tools and instruments) (European Parliament and the Council, 2008).


is the term given to the programs used by a computer, for instance if you have a game on your computer, the game is considered software. Computer software, on the other hand, is not something you can touch.

Social Media

Websites and applications that enable users to create and share content or to participate in social networking.

Social Media Management

is the process of managing your online presence on social media

Social Network Profile

description of individuals' social characteristics that identify them on social media sites

SCAMPER technique

Provides seven different thinking approaches to find innovative ideas and solutions


growing traffic to your site by increasing your site’s visibility to users of an internet search engine


the complete website address leading to any of the pages on the website

Value creation

Value creation is the outcome of human activity to transform purposeful ideas into action which generates value for someone other than oneself. This value can be social, cultural or economic.


a set of related web pages located under a single domain name, typically produced by a single person or organization.


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